Client: Al-Madinah Development Authority
Location: Al Madinah Al Munawwarah – KSA
Services Provided: Architectural, Engineering & Interior Design
Plot Size: 30,479 m²
Built-Up Area: 11,310 m²
Construction Cost: 278,000,000 SAR
Starting Date: 2016
Completion Date: 2018
Affiliation: Reich & Petch
Challenge:
The project aimed to create a cultural and architectural gateway to Madinah, reflecting the city's deep-rooted traditions of hospitality and historical significance. The challenge was to design a landmark that not only welcomed visitors but also immersed them in the spiritual and cultural essence of Madinah while maintaining a strong connection to the surrounding landscape.
Approach:
Inspired by the timeless elegance of Hejazi architecture, DAO crafted a design that harmonizes traditional aesthetics with contemporary architectural elements. The four-story structure, which includes a hotel, integrates seamlessly into a network of plazas, gardens, and open exhibition spaces, offering a fluid transition between indoor and outdoor experiences.
The center serves as more than a functional space; it is an interactive and sensory journey through Madinah’s history and landmarks. Cutting-edge audio, visual, and interactive displays enhance the visitor experience, making history accessible and engaging. Its strategic location along King Salman Bin Abdul Aziz Road ensures high visibility and accessibility, while the meticulous division of land parcels optimizes spatial planning.
Impact:
The Madinah Welcome Center stands as a symbol of the city's enduring hospitality and cultural richness. It has become a focal point for historical exploration, attracting both residents and visitors seeking to connect with Madinah’s legacy. By blending heritage with modernity, DAO has delivered a project that not only respects the past but also elevates the visitor experience, reinforcing Madinah’s role as a beacon of cultural and spiritual significance.
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