AL Oyoun Road (Othman Bin Affan Road):
Client: Medina Development Authority
Location: Madinah, Saudi Arabia
Services Provided: Master Planning
Total Built-up Area: 1,200,000 m²
Starting Date: February 2018
Completion Date: November 2020
Challenge
Othman Bin Affan Road, or Oyoun Road, required a transformation from a conventional roadway into a pedestrian-friendly urban corridor that harmonizes with the surrounding landscape. The challenge was to integrate green spaces, enhance connectivity, and preserve the historical and spiritual significance of the area, particularly its relationship with Uhud Mountain.
Approach
The master plan introduced a boulevard concept that prioritized pedestrian movement and public spaces. Green corridors were integrated to link the road with the surrounding farms, creating a seamless transition between urban development and the natural environment. Streetscape enhancements, shading elements, and sustainable design strategies were incorporated to ensure comfort and accessibility. The design also highlighted key visual connections to Uhud Mountain, reinforcing the historical and cultural identity of the space.
Impact
The redevelopment of Oyoun Road redefined the urban experience in Madinah by fostering walkability and social engagement while maintaining a strong connection to the city’s cultural and natural heritage. The transformation created a vibrant public space that respects the spiritual significance of the area while offering a modern, accessible, and sustainable urban environment for residents and visitors.
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