Client: DAMAC
Location: Amman, Jordan
Services Provided: Design Review, Value Engineering, Supervision Services
Total Built-up Area: 84,018 m²
Construction Cost: US $70,000,000
Starting Date: 2011
Completion Date: 2018
Challenge:
The DAMAC Tower in Abdali presented the challenge of ensuring design efficiency, cost optimization, and construction excellence within Amman’s emerging business district. Given its complex urban setting, situated on two different street levels, the project required meticulous design review and value engineering to align with both functional and regulatory requirements while maintaining the architectural integrity envisioned for Abdali’s skyline. Additionally, optimizing the relationship between the tower, its annex, and the courtyard required strategic planning to enhance connectivity, accessibility, and the overall urban experience.
Approach:
Leveraging its extensive expertise in supervision, design review, and value engineering, Dar Al Omran - Rasem Badran (DAO-Badran) worked to enhance the project’s efficiency without compromising quality. The L-shaped Tower and Annex, along with the U-shaped courtyard, were carefully assessed to ensure structural and spatial harmony, maximizing usability and aesthetics. The parking entrance and exit were strategically positioned on the lower street level, seamlessly integrating the development into Abdali’s infrastructure and enhancing vehicular circulation. The second mezzanine floor was introduced to create a consistent building image, ensuring a coherent and elegant urban presence. Every aspect of the project was refined through rigorous evaluation, ensuring a balance between cost efficiency, structural performance, and architectural identity.
Impact:
The DAMAC Tower stands as a landmark of Abdali’s transformation, demonstrating the impact of meticulous design review and engineering precision in large-scale urban developments. Through DAO-Badran’s expertise in supervision and value engineering, the project achieved greater efficiency, structural integration, and architectural refinement, contributing to the modernization of Amman’s central business district. As a result, the DAMAC Tower embodies a synergy between technical excellence and urban sophistication, reinforcing its status as a prominent feature in Jordan’s evolving skyline.
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