Client: Confidential
Location: Al Ula, Saudi Arabia
Services Provided: Architecture & Interior Design
Construction Cost: 750,000,000 SAR
Plot Size: 15 SQ KM
Year of Completion: 2019
Challenge:
The untouched landscapes of Al Ula presented a unique design opportunity—to create a hospitality experience that preserved the natural and historical heritage of the site. The challenge lay in crafting a built environment that would harmonize with the region’s rich geological formations, ancient civilizations, and unparalleled serenity, all while offering a sustainable and modern guest experience.
Approach:
Guided by a deep respect for Al Ula’s cultural and natural history, the design was inspired by the region’s iconic sandstone formations, ancient Nabatean and Thamudic ruins, and its unique desert climate. The project’s architectural language reflects rhythmic patterns reminiscent of wind-sculpted sand dunes and the flowing veins of marble, blending modern hospitality with timeless natural elements.
Paths and structures were carefully integrated into the land’s contours, ensuring that every visitor’s journey through the site felt both immersive and contemplative. These deliberate interventions allowed the design to remain grounded in its context, drawing guests into an intimate dialogue with the breathtaking environment. Sustainability was a central pillar, with an emphasis on materials and methods that honored the site’s natural beauty while minimizing environmental impact.
Impact:
The project has become a landmark of sustainable hospitality, providing a year-round destination that highlights Al Ula’s natural and historical splendor. By creating an architectural narrative that bridges past and present, the design enhances the visitor experience, leaving guests with a profound sense of connection to both nature and history. The harmonious integration of built and natural environments ensures that this project will be remembered as a benchmark in thoughtful, context-sensitive hospitality design.
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