Client: LEVANT Hotels & Tourism Company
Location: Petra - Jordan
Services Provided: Design & Supervision
Total Built-up Area: 16,700 m²
Construction Cost: US $10,000,000
Starting Date: 1993 (Design) | 1993 (Supervision)
Completion Date: 1993 (Design) | 1995 (Supervision)
Challenge:
The challenge lay in creating a hospitality venue that not only provided luxurious amenities but also harmonized seamlessly with the surrounding cultural and historical context. Located at the entrance to the iconic Petra archaeological site, the design needed to resonate with the grandeur of its environment while catering to the expectations of global travelers.
Approach:
The design approach embraced the region’s rich architectural heritage by incorporating traditional motifs and materials. Inspired by Arab palaces and khans, the hotel’s aesthetic draws upon local stone, wooden screens, intricate metal detailing, and marble patterns, all integrated into a contemporary hospitality framework. A central atrium became the project’s focal point, connecting seven floors of guestrooms, recreational spaces, retail areas, dining outlets, and a business center. This atrium not only offers panoramic views but also creates an inviting ambiance, blending tranquility with functionality.
Impact:
The Movenpick Petra successfully marries cultural authenticity with modern hospitality standards. It stands as a gateway landmark to Petra, enhancing the visitor experience by providing a memorable and serene retreat. By intertwining traditional design elements with modern luxury, the hotel has set a benchmark in culturally responsive architecture, positioning itself as an enduring symbol of quality hospitality at one of the world’s most cherished historic sites.
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