Location: Al Jubail, Saudi Arabia
Client: Al Mutlaq Real Estate Investment
Area: 10,000 m²
Construction Cost: US $16,000,000
Affiliation: None
Starting Date: 2018
Completion Date: Under Construction
Services Provided: Architecture/Engineering Design + Supervision
Approach
The architectural concept for The Move - North Beach Crescent draws its inspiration from traditional fishermen's dwellings and the natural formation of coastal coves, resulting in a harmonious integration of commercial and natural elements. The design emphasizes:
Clustered Architecture: Inspired by traditional fishermen's residences, the design uses clustered buildings that create enclosures around water to simulate the effects of a natural cove.
Grid Layout & Industrial Connection: The design incorporates a grid layout reflecting the industrial identity of Al Jubail. This ensures the seamless integration of the commercial aspects with the city’s industrial fabric, honoring both traditional and modern influences.
Challenge
Fusion of Tradition and Modernity: The challenge was to blend the traditional architectural forms with the contemporary commercial needs of the site while ensuring functionality and sustainability.
Maximizing Views: With a strategic location by the water, the design needed to optimize the views of the water, while still respecting the industrial nature of Al Jubail.
Multi-Level Design & Walkways: The development required the incorporation of multiple levels and walkways, making the connection to the water both dynamic and engaging.
Impact
Award-Winning Design: The Move - North Beach Crescent concept has been recognized for its innovative approach, winning awards for its unique combination of traditional and modern design principles.
Urban and Environmental Integration: The design is poised to become a symbol of urban evolution for Al Jubail, offering a seamless transition between the waterfront and the city, enhancing both commercial functionality and public accessibility.
Improved Waterfront Experience: With terraces, walkways, and varied elevations, the development offers a fresh perspective on how commercial developments can create vibrant public spaces while maintaining a direct connection to the natural surroundings.
The Move - North Beach Crescent represents a thoughtful architectural intervention that merges local history, modern commercial needs, and environmental integration, positioning it as a key landmark in Al Jubail’s waterfront development
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